Why your marketing is not like a rotisserie chicken

Several years ago the TV airwaves were flooded by infomercials hosted by Ronco pitchman Ron Popeil. For the next 60 or 90 minutes he would repeatedly show you the benefits of his product, how easy it was to use, and how inexpensive it was. One of his most successful items was the Showtime Rotisserie Oven, the item was so popular that an updated version is still sold on Amazon, you can even find the original model on ebay.

The oven was so popular because of the catchphrase “Set it and forget it”, which spoke directly to how simple the product was to use. You would basically put your chicken inside, even cook some vegetables in the steamer on top, set the timer and come back in an hour and your rotisserie chicken meal was done. This was genius marketing and the catchphrase Ron coined is still used to describe how easy something is to operate. One thing that “Set it and forget it” does not apply to is Digital Marketing.

In a world of instant gratification, trends shift with the wind, and your marketing needs to keep up. Creating a Facebook page, or Twitter account for your business is not digital marketing, it may be part of the larger marketing plan, but there’s so much more. You need fresh, relative content on all social media including your own website. Facebook, Google, Bing, Twitter, they all use complex algorithms to determine how and where your ads are placed if your content doesn’t resonate with your audience then your simply wasting time and money. You need a plan.

Digital marketing is the ability to closely monitor campaigns through the use of analytics. Feedback from marketing channels is almost instantaneous, the moment an email blast, pay-per-click ad or other endeavor is launched, the feedback starts to come back. We are able to make adjustments in content, timing, audience, and channel to get your business in front of your next customer.

Let’s have a talk about your marketing methods and how we might be able to get you more sales. Schedule a free, no strings attached consultation to see if we can help your business. Schedule Now