What are Messenger ChatBots?
ChatBots are the automation of messages & triggers that allow our clients, and potential clients, to have interactive and engaging conversations with us 24 hours a day. Through the use of bots, we are able to run lead generation campaigns or provide enhanced customer service, or even enable purchases all right from within the Messenger App.
Messenger Marketing is simply the act of marketing to your customers using a messaging app such as Facebook Messenger.
According to data provided by Statista (www.statista.com), as of September 2018 there are over 1.3 billion monthly active users of Facebooks Messenger platform worldwide. This number is expected to reach 2.5 billion by the year 2021. With numbers like this, you would be hard-pressed to find very many of your clients or potential clients who do NOT use Messenger at some point. This opens up a whole new realm of prospects that you can target and market to
Automation is king
Through the use of third party applications such as ManyChat (manychat.com), you can automate entire conversations, making Messenger a very inexpensive employee who never sleeps. Take it a bit further and connect ManyChat with your Marketing Automation tools such as ActiveCampaign (activecampaign.com), and now you can potentially automate the entire customer acquisition process.